With a black cell phone in hand, Queens-bred rapper Consequence weaves in and out the backstage halls on the Glow in the Dark Tour.

“Pretty lady alert!” Consequence shouts. “Pretty lady alert!”

Statuesque females of different races smile and wave coyly into the camera phone’s lenses before dashing into pockets of entertainers, moguls, and crews. The energy is hypnotic and your senses are teased into keeping up because if you blink you might miss Kanye West walking out of his dressing room or tune out Taz Arnold’s political plug urging you to “vote Obama way.”

Just a simple click on your computer’s mouse or cell phone’s keypad instantly takes you to video logs from behind the scenes of one the year’s most successful tours courteous of ConsTV.

“We only gonna bring you the best,” said Consequence, on his first video mobile show. “I’mma show ya everything! Everything! Everything!”

And that he does via a new digital media platform known as Kyte.

Kyte broke into the mobile and online tech worlds in 2006 when its co-founders, Daniel Graf and Erik Abair, introduced web communities to a program that produce, brand, and distribute content to multiple destinations.

“Our view is that the brand is the destination, and fans should be able to watch branded content wherever they are,” said Graf, in an email.

There are four major components that separate Kyte from its competitors, according to Graf. First, Kyte is not a destination site. It can be viewed on a custom player with advertisements on the artists’s website, as well as, message boards like the Ill Community, social networks like Facebook, blogs, and mobile phones. Second, with it’s Kyte Mobile Producer for Nokia S60 phones, users can instantly record and upload content via web camera, digital camera or phone. Third, an embedded chat component allows fans to communicate with artists in real time. And fourth, channels are automatically updated whenever new material is produced—a key feature when an artist’s channel is embedded onto thousands of sites.

Sounds like YouTube? Yes and no. Kyte has attracted the attention of hip-hop artists such as Consequence because of the vast possibilities it provides artists to get their shine on—just brighter.

Already a fervent YouTube producer, with his video column series “Real Men Don’t Cry” where he interviews respected figures in the music and entertainment industry who offer insight on “making it in the game,” Consequence was gradually earning an online following. The show was picked up by OnSmash.com and gained thousands of hits and props flooded the comments section.

However, it was his January 2008 YouTube video documenting his triumphant Connect Four win against Jay-Z that “got a gang of attention,” earning over 300,000 hits on his channel to date. Intimate and raw footage like this would propel Consequence’s online status on his custom Kyte channel.

His first introduction to Kyte was through combing the websites of fellow hip-hop artists like 50 Cent. The General of G-Unit’s channel is featured on “thisis50.com,” as well as, his MySpace and a number of BlackPlanet fans’ pages earning him over 3 million total views thus far. Consequence recognized the magnitude of power Kyte possessed in sharing not only music, but also connecting with fans on a personal level.

After hopping aboard the Glow in the Dark Tour in April, Gabe Brosbe, Kyte’s business development manager, reached out to Consequence and officially put him on to Kyte. The rapper joined a community of musicians, athletes, television and radio stations, bloggers, publications, and companies making up over 64,000 Kyte channels from around the world, according to Graf.

Capturing the happenings on-stage and backstage of the Tour for fans to relive the moment or engage for the first time was the perfect subject for the debut of ConsTV.

“This was the first tour where I’ve gotten some footage, and on a personal level,” said Consequence. “I remember Russell Simmons’ The Show Tour and because of the lack of technology, I’ve seen very little footage floating around.”

Thanks to Kyte, Consequence is able to “capture some of those special moments” and more exclusives including Mos Def discussing the last Black Star album, Kanye West celebrating his birthday, Pharrell doing a dead on impersonation of Busta Rhymes, Jay-Z’s Madison Square Garden performance of “Jockin’ Jay-Z,” and A Tribe Called Quest in what looks like a home-made studio spitting a few rhymes.

“Using Kyte, I’m bringing fans into my world and giving my perspective,” said Consequence. “A lot of people didn’t know me from working with Kanye, A Tribe Called Quest, and the other circles I move through. ConsTV really gets it across.”

With 62 shows played on 13,619 websites and over 1 million total views to date, he’s become quite the online megastar.

Dana L. Oliver is a multimedia journalist and blogger. She is particularly interested in hip-hop, visual arts, and the representation of minorities in mass media. Check out her blog, D’Real, at www.danalana.com.